Replacing Excel with a $50M Ordering Platform
Replaced a manual Excel-based order workflow with a scalable web platform that made distributor ordering faster, clearer, and easier to manage.

🤕 Pain Points
Manual processes
Lack of trackinga
Error-prone system
Poor scalability
Inefficient communication
Limited visibility
Complex order management
Initial Steps
🤔 Ambiguity of Scope
At the start, no one, not even the client, had a concrete idea of what the final product would look like. We approached the project with an open mind, prepared to adapt and iterate as needed.
🏆 Winning the Pitch
To secure the project, I designed and presented sample screens to the client, helping them visualize the potential of an online portal. These screens demonstrated my understanding of their requirements, and we were selected over other contenders.
Design Process
💖 Empathize
🖊️ Define
💡 Ideate
✨ Prototype
👍 Test
Approach and Design Process
🗒️ Understanding Client Needs
I started by thoroughly reviewing the client’s branding guidelines to ensure the new digital platform would align with their identity. I focused on creating a user-friendly interface that streamlined the order placement process for distributors while maintaining brand consistency.
✊ Stakeholder Collaboration
The project involved working with various teams—developers, business analysts, and QA. I often resolved design-related issues in real time and ensured that the product’s user interface and user experience remained feasible throughout development.
I was fortunate to have a robust feedback mechanism in place, with valuable input coming from all team members. This constant feedback allowed me to iterate and improve the product quickly, addressing potential issues before they could escalate.
🪄 Client Trust and Autonomy
The client’s leadership, including the CEO of the brand I worked for, placed immense trust in my design expertise. During meetings, when it came to key decisions on screens or solutions, they often said, “Let Tushar do his magic.” This vote of confidence empowered me to make creative decisions aligned with their business goals.
🤺 Design Challenges and Solutions
The project presented unique design challenges, primarily due to the niche nature of the client’s business. There were very few external references to guide the design, so I had to come up with scalable, custom solutions from scratch.
Results and Outcomes
📦 Streamlined Order Management
Distributors could now place orders easily through a centralized online platform, simplifying the client’s operations.
⚡ Increased Efficiency
The new system reduced manual errors and saved time by automating several aspects of the order process.
🪴 Scalability
The platform was built to grow with the client’s business, enabling future expansion without significant changes to the core system.
😃 Happy Client
The client was thrilled with the final product, especially appreciating the seamless branding, streamlined processes, and custom solutions designed specifically for their niche business.
